What’s in it?
Our key ingredients are called nootropics. Nootropics are functional amino acids, nutrients, and minerals that are consumed by the brain and directly support cognitive function. The term nootropic was first coined by Belgian neuroscientists Skondia and Giurgea in the 1960s.
How does it work?
Our formula increases blood flow to the brain, which delivers more oxygen and glucose to neurons. This improves the brain’s “plasticity” or ability to make new connections. In addition, our formula provides raw materials, like magnesium and choline, that naturally support your brain’s metabolism and function.
How does it differ from coffee or caffeine?
Our nootropics are fundamentally different than caffeine in their method of action. Caffeine is a blunt instrument to help you be more alert, but does not guide you into an ideal focused state. TruBrain’s approach is to directly support your attention system with the nutrients it naturally metabolizes. Our formula can work well with or without caffeine.
We validate TruBrain from both third-party clinical and EEG brainwave analysis. The research consensus is that our select nootropics increase alpha brain wave activity, enhance verbal fluency, and improve memory and learning. In addition, at our lab in Los Angeles, CA we validate efficacy with quantitative brainwave data, instead of relying solely on people’s subjective assessments. The main objective we have is to boost high alpha brain waves, which is associated with improved cognitive function.
Is it safe? Are there any side effects?
Each one of our ingredients has been rigorously tested for safety and is supported by decades of clinical research. There is an abundance of clinical research on safety and function on our ingredients from both universities and private firms, such as GlaxoSmithKline, UCB, and Sanofi. This includes a safety profile that has a toxic risk lower than table salt or vitamin C. None of the ingredients in our formula have been identified to have any material short term or long term negative side effects.
Who is behind TruBrain? How was it developed?
TruBrain was born from a collaboration between UCLA Alumni PhD Neuroscientists Dr. Andrew Hill and Dr. Aida Attar, along with Chris Thompson, a former Unilever food and beverage executive. They studied the brainwaves of high achievers and identified the nootropics that optimize performance. We are excited to offer these nootropics in a wide variety of convenient and functional products.